Drifters (Formed in May, 1953)
The Drifters have been around in one form or another for more than fifty years and counting - stalwarts of the early R&B scene, purveyors of classic uptown soul in the 60s, undervalued but still worthwhile pop-soul in the 70s and over 50 hits throughout their history. Almost as many hits as the 56 individuals who have been members of the group at one time or another. And therein lies the main problem when comparing the Drifters to other longstanding R&B legends such as the Dells or the Platters - both those groups have similar longevity but have been far more stable in both membership and output. The later Drifters have been besieged by personnel changes, multiple touring group membership and a supper club persona. In many ways, the essence of the real Drifters finally ended with the death of Johnny More in 1998, a man associated with the group from 1954 onwards. But the 50s, 60s and even the early 70s, now that's a different story. It all began in early 1953, when Clyde McPhatter, the soaring high-tenor lead singer in the Dominoes, a vocal quintet formed by Billy Ward three years earlier, quit that group - Billy Ward's take to Ahmet Ertegun was that he had "sacked his ass". Ertegun took the opportunity to get McPhatter signed to Atlantic. Replacing McPhatter proved tricky but in 1955 they auditioned a young man who approached the group after a show in Cleveland. Johnny Moore had been a member of a group called the Hornets, who had done a little bit of recording without making any more than a local reputation for themselves. He sounded enough like McPhatter, however, with his pleasing high tenor, and was offered a spot in the Drifters the next day. Moore would prove to be a mainstay of the group in two different decades, although it wasn't long before his first tenure in the group was cut short by his call up into the army. On March 6, 1959, they went into the studio with Leiber and Stoller producing to cut four songs. One of the new group (Benny Nelson, soon to be Ben.E. King) brought along his own composition 'There Goes My Baby', which proved a bit of a landmark in the history of R&B and soul. Leiber and Stoller took the pretty courageous step of adding a string arrangement to the track and created a quite complex recording. It didn't sound anything like the old Drifters, and it didn't sound much like anything else either. Jerry Wexler didn't like it, which proved he wasn't infallible as all the doubters were proven wrong when the song peaked at number two, their biggest hit to date on the pop charts and their biggest seller up to that time, winning over both R&B and pop audiences and transforming the group and its image. It also became a blueprint for them for the next ten years. Other tracks recorded with Ben.E. King as lead include 'Dance With Me', 'This Magic Moment', 'I Count the Tears', and the wonderful 'Save the Last Dance for Me'. However, King had only ever agreed to front the group on the understanding that Atlantic would offer him a solo recording career and he, like many before him, didn't appreciate the lack of rewards and the constant touring. So, not for the first time, the lead singer left the group! Rudy Lewis was the (fairly) long-term replacement for King and he took lead responsibility for the next phase in the Drifters recording career, uptown soul of the highest order and a series of songs that might best be described as cinematic operas - each painting a picture of New York life in two to three minutes. Gerry Goffin and Carole King gave them 'Some Kind Of Wonderful', 'When My Little Girl Is Smiling' and 'Up On The Roof'. Barry Mann and Cynthia Weil provided the magnificent 'On Broadway' and 'Only In America' and Pomus and Shuman delivered 'Sweets For My Sweet' and 'Room Full Of Tears'
The death of Johnny Moore in the 1990s brought the end to an era in the group's history, although Bill Pinkney (the last active original member from the early '50s) continued to front a group of Drifters at the end of the decade. The story of the Drifters is however clearly more than any of its 56 individual members. The group's name is synonymous with high quality urban R&B, whether that's the early doo wop of the mid 50s, the innovative pop soul crossover of the early 60s, or even the effortless singalongs of the later 60s and early 70s. It's also a story of commercial black music, featuring a plethora of class performers (often undervalued and underpaid), writers and producers who together produced something truly special over two to three decades. Rhino's 1996 triple-CD set "Rockin' & Driftin': The Drifters Box" opened the floodgates of their history - it's terrific and has everything you'll want and more, but it is over £50 in the UK! The "Definitive Drifters" is a two CD compilation covering the 50s,60s and 70s, has 58 tracks and at only £10-11 is an absolute steal - get it while you can. There are lots of single CD compilations around but, frankly, why would you bother with the Definitive Drifters on the shelves. |
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